Dietitian Anubha
Care of this kind is continuous, not episodic. The value sits in adherence.
Clinical nutrition practice
Web and app
Dt. Anubha Taparia
Consulting, Design, Engineering
The problem
A Kolkata practice specialising in women’s nutrition across a long arc: pregnancy, lactation, metabolic health, family wellness. Care of this kind is continuous, not episodic: the value sits in adherence over months, which no landing page can deliver on its own. A site that converted well and then handed the patient nowhere would have been a failure disguised as a success.
What we built
A positioning surface and a delivery layer, treated as one system. The site establishes the practice: Dt. Anubha Taparia, personalised nutrition programmes for women, mothers, children and couples, with science-backed care as the register throughout.
Behind it sits an application that carries the relationship after the first consultation: structured plans, progress tracking, and direct chat with the coach.
The decision underneath
The delivery layer runs on the WellnessZ white-label platform rather than a bespoke build. That was the correct call. A custom patient application would have consumed the entire budget and delivered, at best, parity with an existing product, while adding maintenance the practice has no appetite to own. The spend went instead into positioning and into the parts of the experience that are actually specific to this practice.
Detail
- Companion
- Android application
- Practice
- Kolkata-based
- Model
- Continuous-care delivery
- Live at
- dietitiananubha.in
Next
Nutrichef